Expo Asia. New Hope Natural Media runs the annual "Expo
Asia" show, which is held in Hong Kong and has been running since
2002. Although Hong Kong is politically part of China, it must be said
that the regulations and entry steps for dietary supplements are not the
same as Mainland China. Hong Kong has its own distinct set of
regulations and market intricacies. For those who have attended a New
Hope Expo in the U.S., the look and feel is very similar, just on a
smaller scale.
However, China's regulatory system with regard to dietary
supplements is not, shall we say, very welcoming. Fear not, the Natural
Products Association (NPA) has an office in Beijing that works very
closely with the U.S. and Chinese governments to assist companies in
navigating market entry hurdles. Among NPA's China initiatives are
regulatory advocacy, supply chain quality assurance programs, web
communications and tradeshow development.The latter aspect is crucial to
the spreading of information, products and education to the China
market.
http://www.thefreelibrary.com/Tradeshows+in+China:+dietary+supplements+are+just+starting+to+gain...-a0204628595
Tradeshows play a pivotal role in developing an industry and givingit a platform to reach its clients and consumers. The U.S. has by farthe most developed tradeshows for dietary supplements and naturalproducts. For example, shows like Natural Products Expo East and Westand Natural Market Place, as well as ingredient expos like SupplysideEast and West have contributed to the overall growth and development ofthe U.S. dietary supplement industry and have helped the U.S. remain thelargest market for dietary sup plements in the world.
But expanding to new markets is essential for the continued growth
of any company and no market has gained more attention than the
People's Republic of China. The dietary supplement industry in
China is growing at an average rate of 8% per year, and it currently
ranks fourth behind the U.S., EU and Japan in sales of dietary
supplements, which total approximately at $6.4 billion. Chinese
consumers with expendable income total close to 300 million and they are
extremely interested in purchasing U.S. products. Furthermore, increased
wages and the appreciation of China's currency have given consumers
the ability to purchase a variety of U.S. goods, including dietary
supplements.
Jeff Crowther has more than 16 years of experience in the natural
products industry, having worked in retail sales and management,
international business development and regulatory advocacy. For the last
three years, he has worked full time in Beijing as the director of the
Natural Products Association s China office. In this capacity, he is
responsible for working on industry matters that affect U.S.-based
companies, as well as acting as a liaison for both American and Chinese
companies. He can be reached at 86-10-6556-5737; E-mail;
jcrowther@naturnlproductsassoc.org or npa_china@yahoo.com; Website;
www.natural-productsassoc.org.cn.
During the past six years, Ms. Chang said there has been atremendous increase in visitors. "The number of buyers grew from4000 from 20 countries in 2002 to 10,084 from 48 countries in 2008,"she said.
The 2009 show is scheduled for August 27-29, at the Hong Kong
Exhibition and Convention Centre. For U.S. companies, this show boasts
an added benefit: Expo Asia has been endorsed by the U.S. Department of
Commerce (U.S. DOC) since its inception. This recognition was given to
New Hope and Expo Asia for its experience in supporting companies'
business efforts in the region. U.S. DOC commercial officers from the
Hong Kong Consulate are always available to facilitate export endeavors
as well as manage the largest country pavilion. For the 2009 show, it is
expected the U.S. pavilion will house up to 50 U.S. companies.
All of the shows described have the right management behind them
and increasing expertise to become the future "must attend"
for those companies interested in the China market. They all offer a
wide range of educational seminars featuring industry experts and
regional government officials. Further, the organizers encourage and
actively seek foreign exhibitors and visitors to attend, so many session
topics are designed with foreign exporters in mind.
Deputy director of the Chamber's Exhibition Department, Ms.
Kou Mengjun, is confident in the show's future. She explained,
"CCCMHPIE is directly under China's Ministry of Commerce, has
the background of health products, acknowledgement of the industry,
international trade and understands market conditions." Director
Kou also mentioned that Healthplex is structured to support foreign
companies' efforts to find partners and customers while attending
the show through http://www.camelbackdisplays.com/ matchmaking activities. A date and venue has not yet
been set for Healthplex 2010.
International Healthcare Products Exhibition. The other expo that
continues to improve is the International Healthcare Products
Exhibition, which is organized by the China Health Care Association
(CHCA) and its partner Reed SinoPharm. This year marks the expo's
9th year and the Natural Products Association is working to bring a
group of U.S. dietary supplement companies to the show, which is
scheduled for September 9-11 in Beijing, China. Last year the event was
held in Guangzhou, China, and it attracted more than 300 exhibitors and
close to 8000 visitors.
Even though shows are still developing, China's dietary
supplement market is rapidly growing, so it is imperative for U.S.
companies that are interested in the market to make plans to visit.
Scheduling a visit based around an expo is a great idea. A tradeshow
visit will certainly provide a broad overview of the market environment
and also allow visiting companies to meet with potential partners. What
follows is a list of shows that could serve as a focal point for a
visit.
At this point, the market for health expos is still in its infancy,
but many organizations realize the potential of China's natural
product market and are hosting events in hopes of further expanding the
industry. This is the reason there are hundreds of shows with
health-related themes. All these organizers are eager to be one of the
shows that make it through the developmental stages. However, most of
these events will probably fall by the wayside to make room for the more
developed shows.
The Natural Products Association has sup ported all three shows
during the past few years and will continue to do so because it be lives
its members should have a platform in China to promote their products
and influence the market.
The Tradeshow Scene
Currently, there are well over 100 shows in China with the words
"Health," "Organic" or "Herbal 'In the
title. To date, however, there is not a single tradeshow exclusively
catering to dietary supplements. In order to have a successful show,
organizers are forced to allow all facets of the health industry to
exhibit. For example, common products seen at shows include traditional
Chinese medicine, pharmaceuticals and OTCs, medical devices, medical
supplies, organic tea, rice, oil and alcohols, water filtration systems,
adult toys, ingredient companies, travel companies, massage companies
and dietary supplements. Dietary supplements are listed last because
they make up a small percentage of the products at these shows. The
supplement companies that do exhibit are mostly domestic or are from
neighboring Asian countries.
Here you will find more foreign companies participating, including
a decent contingency of North American companies compared with the
foreign participation in mainland shows. Expo Asia's general
manager, Yvonne Chang, discussed some of the present consumer issues in
China. "Food safety and global health issues have remained the
common concern of consumers in Mainland China, Hong Kong and Taiwan,
"she said/'As a result, dietary supplements and organic
products continue to gain interest and acceptance among the
region's consumers."
Make Some Travel Plans
Healthplex 2010. Although there are hundreds of expos in Mainland
China related to the health industry, there are only two worth noting
for future development. The first is organized by China Chamber of
Commerce for Import and Export of Medicines and Health Products
(CCCMHPIE). The show is called Healthplex and it began in 2006. The show
was cancelled in 2009 due to the global downturn, but it is on the books
for 2010.
Since the opening in 2012, Canal Mills has already had a number of high-profile brands use the space for their events, including Spotify and Red Bull.
A former textile mill in Armley is relaunching itself as a venue to hire for corporate events.
Canal Mills has set itself as the place of choice for product launches, conferences and exhibitions, as well as special occasions and wedding receptions.
15 April 2016
Having had four successful years as a music and arts venue, we are extremely excited to be in a position to offer our venue as a multi-purpose events space.
Canal Mills originally opened its doors in 2012 as an arts, food and music venue and has since become a hub for creative and cultural events.
Matt Long, venue and events manager at Canal Mills, said Canal Mills is now adding conferences and events to its repertoire. He said:
There is a large amount of investment and development going on in the area so we feel it is a perfect time to focus on the corporate events market and showcase what we have to offer to local businesses.
http://westleedsdispatch.com/canal-mills-corporate-events/
The 18th century textile mill in the heart http://www.ntradeshows.com/ of West Leeds was restored to its former glory after a sympathetic refurbishment project.